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Produkt zum Begriff Big Data Analytics:
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Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover hidden patterns, and use this knowledge to act meaningfully for competitive advantage. Suddenly, you can go beyond understanding “how, when, and where” events have occurred, to understand why – and use this knowledge to reshape the future. Now, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) have brought together the latest techniques, best practices, and research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today’s definitive guide to analytics strategy, planning, organization, implementation, and usage. It covers everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. The authors offer specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions. They support their powerful techniques with many real-world examples, including chapter-length case studies from healthcare, retail, and financial services. Enterprise Analytics will be an invaluable resource for every business and technical professional who wants to make better data-driven decisions: operations, supply chain, and product managers; product, financial, and marketing analysts; CIOs and other IT leaders; data, web, and data warehouse specialists, and many others.
Preis: 22.46 € | Versand*: 0 € -
Network Security with Netflow and IPFIX: Big Data Analytics for Information Security
A comprehensive guide for deploying, configuring, and troubleshooting NetFlow and learning big data analytics technologies for cyber security Today’s world of network security is full of cyber security vulnerabilities, incidents, breaches, and many headaches. Visibility into the network is an indispensable tool for network and security professionals and Cisco NetFlow creates an environment where network administrators and security professionals have the tools to understand who, what, when, where, and how network traffic is flowing. Network Security with NetFlow and IPFIX is a key resource for introducing yourself to and understanding the power behind the Cisco NetFlow solution. Omar Santos, a Cisco Product Security Incident Response Team (PSIRT) technical leader and author of numerous books including the CCNA Security 210-260 Official Cert Guide, details the importance of NetFlow and demonstrates how it can be used by large enterprises and small-to-medium-sized businesses to meet critical network challenges. This book also examines NetFlow’s potential as a powerful network security tool. Network Security with NetFlow and IPFIX explores everything you need to know to fully understand and implement the Cisco Cyber Threat Defense Solution. It also provides detailed configuration and troubleshooting guidance, sample configurations with depth analysis of design scenarios in every chapter, and detailed case studies with real-life scenarios. You can follow Omar on Twitter: @santosomar NetFlow and IPFIX basics Cisco NetFlow versions and features Cisco Flexible NetFlow NetFlow Commercial and Open Source Software Packages Big Data Analytics tools and technologies such as Hadoop, Flume, Kafka, Storm, Hive, HBase, Elasticsearch, Logstash, Kibana (ELK) Additional Telemetry Sources for Big Data Analytics for Cyber Security Understanding big data scalability Big data analytics in the Internet of everything Cisco Cyber Threat Defense and NetFlow Troubleshooting NetFlow Real-world case studies
Preis: 33.16 € | Versand*: 0 € -
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” —Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Preis: 29.95 € | Versand*: 0 € -
Getting Started with Data Science: Making Sense of Data with Analytics
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy!Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now.Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories.Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing.You’ll master data science by answering fascinating questions, such as:• Are religious individuals more or less likely to have extramarital affairs?• Do attractive professors get better teaching evaluations?• Does the higher price of cigarettes deter smoking?• What determines housing prices more: lot size or the number of bedrooms?• How do teenagers and older people differ in the way they use social media?• Who is more likely to use online dating services?• Why do some purchase iPhones and others Blackberry devices?• Does the presence of children influence a family’s spending on alcohol?For each problem, you’ll walk through defining your question and the answers you’ll need; exploring howothers have approached similar challenges; selecting your data and methods; generating your statistics;organizing your report; and telling your story. Throughout, the focus is squarely on what matters most:transforming data into insights that are clear, accurate, and can be acted upon.
Preis: 18.18 € | Versand*: 0 €
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Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners, 2nd Edition
Use Predictive Analytics to Uncover Hidden Patterns and Correlations and Improve Decision-MakingUsing predictive analytics techniques, decision-makers can uncover hidden patterns and correlations in their data and leverage these insights to improve many key business decisions. In this thoroughly updated guide, Dr. Dursun Delen illuminates state-of-the-art best practices for predictive analytics for both business professionals and students. Delen's holistic approach covers key data mining processes and methods, relevant data management techniques, tools and metrics, advanced text and web mining, big data integration, and much more. Balancing theory and practice, Delen presents intuitive conceptual illustrations, realistic example problems, and real-world case studiesincluding lessons from failed projects. It's all designed to help you gain a practical understanding you can apply for profit.* Leverage knowledge extracted via data mining to make smarter decisions* Use standardized processes and workflows to make more trustworthy predictions* Predict discrete outcomes (via classification), numeric values (via regression), and changes over time (via time-series forecasting)* Understand predictive algorithms drawn from traditional statistics and advanced machine learning* Discover cutting-edge techniques, and explore advanced applications ranging from sentiment analysis to fraud detection
Preis: 55.63 € | Versand*: 0 € -
Data Analytics for IT Networks: Developing Innovative Use Cases
Use data analytics to drive innovation and value throughout your network infrastructureNetwork and IT professionals capture immense amounts of data from their networks. Buried in this data are multiple opportunities to solve and avoid problems, strengthen security, and improve network performance. To achieve these goals, IT networking experts need a solid understanding of data science, and data scientists need a firm grasp of modern networking concepts. Data Analytics for IT Networks fills these knowledge gaps, allowing both groups to drive unprecedented value from telemetry, event analytics, network infrastructure metadata, and other network data sources. Drawing on his pioneering experience applying data science to large-scale Cisco networks, John Garrett introduces the specific data science methodologies and algorithms network and IT professionals need, and helps data scientists understand contemporary network technologies, applications, and data sources.After establishing this shared understanding, Garrett shows how to uncover innovative use cases that integrate data science algorithms with network data. He concludes with several hands-on, Python-based case studies reflecting Cisco Customer Experience (CX) engineers’ supporting its largest customers. These are designed to serve as templates for developing custom solutions ranging from advanced troubleshooting to service assurance.Understand the data analytics landscape and its opportunities in Networking See how elements of an analytics solution come together in the practical use casesExplore and access network data sources, and choose the right data for your problemInnovate more successfully by understanding mental models and cognitive biasesWalk through common analytics use cases from many industries, and adapt them to your environmentUncover new data science use cases for optimizing large networksMaster proven algorithms, models, and methodologies for solving network problemsAdapt use cases built with traditional statistical methodsUse data science to improve network infrastructure analysisAnalyze control and data planes with greater sophisticationFully leverage your existing Cisco tools to collect, analyze, and visualize data
Preis: 43.86 € | Versand*: 0 € -
Business Intelligence, Analytics, Data Science, and AI, Global Edition
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and data for good.
Preis: 81.32 € | Versand*: 0 € -
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover hidden patterns, and use this knowledge to act meaningfully for competitive advantage. Suddenly, you can go beyond understanding “how, when, and where” events have occurred, to understand why – and use this knowledge to reshape the future. Now, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) have brought together the latest techniques, best practices, and research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today’s definitive guide to analytics strategy, planning, organization, implementation, and usage. It covers everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. The authors offer specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions. They support their powerful techniques with many real-world examples, including chapter-length case studies from healthcare, retail, and financial services. Enterprise Analytics will be an invaluable resource for every business and technical professional who wants to make better data-driven decisions: operations, supply chain, and product managers; product, financial, and marketing analysts; CIOs and other IT leaders; data, web, and data warehouse specialists, and many others.
Preis: 29.95 € | Versand*: 0 €
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